Joe Schrack approached me with the need for a simple but memorable site to house his copywriting work. We both wanted the site to be snazzy, without getting in the way or being tacky. The solution was a metal navigation module, inspired by the Schrack logo (which itself was inspired by a logo from an old iron stove.) The module puts all of the content immediately within the viewers reach, and adds the kind of flare that will make Joe stand out from other copywriters.

	The homepage was contains only a simple introduction, so the viewer is drawn to the module and encouraged to learn how it works. Visit the site here: www.joeschrack.com